Elektron has become increasingly well known throughout the years from manufacturing some of the most sought after drum machines and synthesizers currently on the market, including Analog RYTM, Octatrack, and the Overbridge Software. Now the company has debuted a new record label that will focus on releasing music made with its flagship analog equipment. 

The first artist chosen to release on EGR is non other than post-techno duo Plaid. The project is made up by producers Andy Turner and Ed Handley, and the two have been active in electronic music since the 90’s, collaborating with artists and filmmakers for over 20 years. The 12” vinyl will be limited to only 300 copies, and all of the proceeds from the sale of the records will go directly to the Macmillian Cancer Support charity. 

You can order the limited-edition record which comes out today directly from the Elektron website.