The pioneering inventor behind the fabled Moog synthesizer legacy, Bob Moog, would be celebrating his 78th birthday today if he hadn’t lost his battle with a brain tumor back in 2005. In his honor, Moog Music has announced it will donate 50% of all clothing and merchandise sales over the course of today to the late inventor’s Moog Foundation, an organization founded to continue Bob Moog’s legacy “through innovative science and music education for future generations.” In addition to this one day benefit, Moog Music has also gone as far as to considerably reduce the price of its Little Phatty Stage II synthesizer, which is essentially the last unit Moog himself conceived of and oversaw—although not to its completion—before his untimely passing. From now until June 30, the Stage II model of the synth will be available in the US for $1,195 (almost $300 off the usual cost).

Bob Moog’s accomplishments are ones that are at the core of electronic music, and if all it takes to help the man’s legacy continue further, is to buy some kind of analog-gear-championing t-shirt or nerdy Moog sew-on patch, then there’s really no reason to not help out. For more info, head here, and, if you’re feeling extra nerdy, make sure to take a look at Google‘s own (playable) tribute to Bob Moog while you’re at it.