Brooklyn-based DJ/producer and L.I.E.S. label head Ron Morelli has sat down with music blog Mines Clarence for the second installment of its Label Heads series to discuss what makes his endeavor tick. Over the course of the video, Morelli discusses how he came late to DJing (only starting out in his mid/late-20s), how he started the label as a way to release the music his friends were making and then just sitting on, and what his views on receiving demos are—”the more and more I say we don’t accept demos, the more people send them.” It’s an interesting look at the personality behind the enigmatic and intriguing label, which at this point has thoroughly earned its reputation as a go-to source for raw, analog-born house and techno.