DC Collaborates with Sixpack France
Skateboarding and action sports brand DC will be partnering with Lyon-based company Sixpack France for […]
DC was founded by Ken Block and Damon Way in 1993. Since then, the company has expanded to include a wide range of active wear and lifestyle shoes, as well as piled on numerous professional skateboarders, snowboarders, surfers, BMX, motocross, and rally athletes to its team of admiring spokespersons. The Double Label™ Project series began in 2001, as a way for the company to reach out to various creative members of the skateboarding community.
Enter Sixpack. With a hand in the graffiti world and some indie-rock, pop, and electronic influences thrown in, Sixpack started in 1998 as a small storefront housing a creative effort among friends. The DC x Sixplack Double Label collection—nicknamed “Non Merci”—will feature men’s premium footwear and apparel that draws inspiration from concepts that “cross political borders” and “embrace impossible love.” This collaboration is the first of many that will run for several seasons. Look for it July 1, 2009 at DC flagship stores and select boutiques worldwide.