iTunes might be the largest digital download company on the market, but eMusic is definitely taking the lead on the indie tip. Known to be the world’s largest online retailer for independent music, the company proves to be iTunes’ biggest challenge, and it looks like they’ve further perpetuated that role, with the launch of their European store.

eMusic now offers Europeans a huge catalogue of downloads compatible with all types of music players and sans the annoying Digital Rights Management (DRM) technology that limits the number of computers a track can play on. The store is operated on a subscription-based site, offering 40, 65, or 90 downloads each month. Tracks in Europe will cost 25p each, as opposed to Apple’s 79p tracks.