Madlib Is Getting Into the Espresso Game
OK, we know the dudes at Stones Throw like to get creative with their merchandise, […]
OK, we know the dudes at Stones Throw like to get creative with their merchandise, but this might be a hip-hop first. Madlib and Intelligensia Coffee are teaming up to make a custom espresso blend inspired by the Beat Konducta. The limited-run blend is being debuted tonight at the cafe’s Pasadena location, and Intelligensia is calling the product “a syrupy, sweet offering that has kept (Madlib) awake long enough to average an album-per-day over the past three years.” We can’t vouch for the taste, but we’re certainly intrigued, and more importantly, we’re wondering how Diddy or Jay-Z did not come up with this first. Apparently, the hip-hop underground is leading the way in both beatmaking and brand-building.