XLR8R’s 15-Year Anniversary Issue

For our May issue, we pull out all the stops, revisiting XLR8R’s storied 15-year history while never stopping to look forward. A brilliant piece by painter Maya Hayuk adorns our cover, and behind it we get the skinny on some of our favorites over the years, from Moby to Portishead to The Prodigy and more. We also bring you the latest on the dance-rock scene with Cut Copy, Late of the Pier, and The Teenagers, and get in the studio with 9th Wonder and Eliot Lipp.

PLURed Vision: 15 Years of XLR8R

From our early days of printing off of floppy discs at a Seattle Kinko’s to navigating the online-publishing revolution, XLR8R has tried to keep it as real and as DIY as possible. For the occasion of our 15-year anniversary, we editors decided to throw our boss a few questions about how we got here.

XLR8R: Describe the cultural climate from which XLR8R emerged.

Andrew Smith: Seattle in 1993 was on the downslope of grunge hype. It still had a lot of local flavor but it was starting to self-destruct because of the mainstream record deals that were getting signed. It had a good club culture–a lot of gay clubs that had been around for a long time–but it was a very small scene that hadn’t changed since the late ’70s/early ’80s. When rave culture came along, it was a trainwreck of rock ’n’ roll people, ’80s club people (that felt like they should be holders of the holy grail of 4/4 music), and then all of these kids–from drug dealers to DJs to really bad graffiti artists–who all decided to get together and throw a rave.

No hippie burn-outs?

They were more like meth-addicted hippies. There was a lot of influence from California; the rave promoters down there threw parties up in Seattle with the same names. They brought up their DJs, like the Hardkiss Brothers. It was kind of like California was the filter for the U.K. scene (many artists moved from the U.K. to San Francisco and L.A.) and then we got a further-removed version from the California interpretation.

So how did XLR8R start?

I was the arts editor of the University of Washington Daily. I would take the newspaper car with a gaggle of photographers and we’d be at a rave ’til like 4 in the morning, doing this “special” on raves. We had an awesome time; a total abuse of resources. That was towards the end of my tenure as the editor, and by that point I had been introduced to all the promoters, knew all the DJs locally. For a while, the newspaper let me do XLR8R out of their offices, because I was paying them for the supplies and everything. But when the board of regents found out about it, they had to pull the plug and it moved to Kinko’s.

There was some sort of philosophy behind it for you, right?

It got me really excited when I became a member of the rave community. There was the do-it-yourself aspect: a lot of young, motivated people creating businesses, producing things–the sorts of things you aren’t really supposed to do until you’re older or more experienced, but here they were just going for it. But I was also intoxicated with how illegal it was. The parties were illegal, the drugs were–and still are–illegal, the record releases were illegal (white labels with complete rip-offs of samples). It was the complete subculture; completely subverting the popular culture was a big part of what I was excited about–and still am.

How would XLR8R be different if it started today?

One of the greatest things you can do with any kind of media enterprise is go cross-platform: print, online, XLR8R TV. So I think if we started it now, it would first and foremost be a website and TV show, with the ability to leverage print expertise, events, and other stuff like that.

What might you tell someone trying to start such a venture today?

Regardless of the medium, they have to ask themself, how hard are they willing to work? You’ve got to be willing to sacrifice your life; it becomes your life. That’s the only way you’re going to start something out of nothing. Also, have your own innovative approach. If you’re gonna start something online, you need to stand out: Is it your editorial voice that stands out? Your graphic design? The functionality of what it is that you’re creating? You’ve got to continually drive forward with new ideas and new ways of presenting your ideas. You can lock onto something that’s successful and you can nail that niche, but if you don’t continue to advance then you’re not gonna last for that long.

Audio Interview
Listen to Ken Taylor’s full interview with Andrew Smith.

117 TBC

Yoni Wolf vs. Bob Mould: Making a Scene

Since his days as the lead singer and guitarist in Hüsker Dü, the Minneapolis, MN-based band that was synonymous with U.S. hardcore punk of the early ’80s, Bob Mould has defined what it means to be “indie.” A child of the internet, Yoni Wolf, of hip-hop experimentalists Why?, took a different path to underground success. But despite their dissimilar origins, Mould and Wolf acknowledge there are universal truths and commonly shared experiences to “doing it yourself.” We brought the two together to see if, even with 20 years between their respective starting points, much has changed in the independent scene.

XLR8R: If it’s possible to summarize, how do you think the indie scene has changed in the last 30 years?

Bob Mould: I’ll go with my entry point, which was as a fan in the late ’70s in the first wave of punk rock and seeing the different components involved in that. It seemed like the common thread, which was one that I could identify with, was, ‘I really hate everything that the mainstream has to offer me right now, and there’s a number of ways to rectify that.’ I think as a musician, for me the goal was to change things, to make them more the way I would want them to be, or just make them different. I think that sort of implies “independent” in and of itself, whether it’s releasing your own records and creating an alternative environment to work in. That was sorta where I started.

Yoni Wolf: It’s interesting to hear Bob say that. I’m more insular or within some sort of bubble. Bob set out to do something, in a way. For me, it’s always been this sort of, you know, each song is like a quick fix or trying to figure something out more so than trying to add to the general good of society or the music world, which Bob has definitely done. I’ve never been able to think that far outside of myself.

BM: Have you ever found yourself consciously having to make decisions where you have to create alternative spaces to do performance or just different ways of working that don’t fall into what the world thinks of as, “Oh, this is how music is presented”?

YW: I went through a period a few years ago where I was sorta done with the whole bar scene. I quit drinking for a while and was not into that whole world and people coming up to me all drunk and screaming at shows like fools. I went through a period of trying to find alternative ways to have shows that don’t rely on selling alcohol. But that’s a different thing. I guess I was thinking more of songwriting and stuff like that but I guess it’s all tied-in in a way.

BM: For me, my songwriting sensibilities were so traditional, despite the fact that the first wave of punk seemed so unique and so different… At the time, I was a kid of the ’60s pop music. I always thought that melody was important and that kind of stuff. The early Hüsker Dü stuff might not appear that way, but maybe it sounded that way in my head as it was going by. [laughs]

YW: I came from the same stuff, really. My dad’s records, that’s the same stuff that early on got me going. Beatles and all that kind of broader stuff… I only got into Hüsker Dü in the last year. I was in Minneapolis recording our last record and we recorded at this studio called Third Year… Tom Herbers was the engineer, and he has this great photograph of a Hüsker Dü show in ’82 or something like that. You’re out front playing and he’s about three feet from you. There’s a spotlight on him as a 16-year-old kid [laughs]. It’s a great photo.

BM: [laughs] Tom’s a great guy and I know the exact photo of which you speak.

YW: He kinda hipped me to the stuff and so that’s where I come at it. I mean, I didn’t get into modern rock music until like four or five years ago, something like that. You know, indie rock. Anything before the ’60s and ’70s—I was into that old stuff that my parents got me into and then I was sorta into rap music.

XLR8R: I had thought you had come from more of an indie rock and punk background, only insofar as the stuff you guys make as a hip-hop group is definitely not traditional hip-hop. Where, in listening to hip-hop, did you diverge into this way left-of-center approach?

YW: It’s similar to you, Bob, you were saying the early Hüsker Dü records don’t sound like ’60s melodic pop but you thought you were doing that in a way. The same thing happened with me with rap music… I didn’t know if it was normal or what, but it was my version of what I was hearing just filtered through my brain and coming out of my unschooled sense of music. I guess it was the same thing for me and I only realized later when everyone talks about it do you know that it’s totally different.

BM: [laughs] That’s always a moment when that happens… ‘I thought I sounded like the Righteous Brothers. What are you talking about? … I was totally going for that feeling.’

XLR8R: That early-’80s DIY scene was known for setting up its own networks and working under the radar, touring in cities that normally wouldn’t see tours. I wonder how much that has changed now, and what’s remained of setting up these communities at the grassroots level.

BM: This is the good stuff to me. This is the stuff that will never happen again and will always happen again, and I’ll get into why. If you go back to the early ’80s, just look at where the technology was. No internet, no cell phones. People were truly separated by time and distance… And this is totally gonna start sounding like Dennis Hopper or something. But in Minneapolis there was a punk rock bar and when you got tired of playing the punk rock bar, you could rent a VFW hall for 50 bucks. And you could drag a PA up a couple flights of stairs and you could do whatever you wanted to do inside that room. And that was what created community outside of the norm. That is where everybody got to express themselves and everybody could have 20 minutes as long as they helped out. And that’s community and that was a real beauty. We didn’t know in 1980 that everybody else in the rest of the world was doing it as well. None of us knew. It was these scenes that were sort of isolated that were happening; something would happen in Chicago like that, and something would be happening in DC like that, and in Austin–all cities. And then there were those few bands that were the real pioneers that went out and spread the word and made the connections for everybody. I think about Black Flag and the Dead Kennedys… It was insane and there was no like, “Oh, I’m totally into synthetic goth disco. I’m gonna Google up the other seven people in the world that are into it.” This was this thing that took a lot of time and effort and community to build. I don’t know if that could ever happen again, but it always happens. That’s what I meant by it always happens. I think for all of the technological advancements and sort of the weird disconnect, I still do believe in community. And the dampness and the smell of a live music experience where everybody’s sharing–it’s really trying to get people back to that. It’s great that we can Google everything in the world but it’s also the shared community is important.

YW: It’s interesting to hear all that. It’s such a product of the different times that we came up in. My experience has a certain parallel sensibility about it but is so much a product of the late ’90s when I was starting to do stuff and it was about the tape trade in indie–I’m hesitant to say “underground hip-hop” but that’s really what it was at the time for us, where we were isolated, all of us around the country, in our own bedrooms making records on four-tracks and whatnot and then dubbing tapes and sending them. The internet had a large part. This probably sounds like hell to you, Bob, because it’s really the exact opposite of what you’re saying in a way. It just was a product of the time I came up doing it.

XLR8R: But it’s still a community-building exercise.

YW: It is a community. It was really interesting. All these remote participants in this fairly broad community of kids who couldn’t wait to get their hands on the newest tape of the most revolutionary rapper that you could hear, or someone that had some style that just sounded odd and awkward and beautiful that you had heard about on some message board somewhere and, ‘How can I get a hold of this tape?’ ‘I’ll send you a fifth-generation copy but it’s mostly just hiss and the guy’s vocals might poke out a little bit and you might hear a snare drum.’ That was my experience and it was beautiful.

BM: That’s totally cool. Did you find that that created a scene where people wanted to see the person in real life?

YW: It started happening out here in the Bay Area, I guess, where this seemed to be the most active hot spot for this kind of stuff. I made connections with about 12 other entities in other cities that were doing similar stuff. A lot of us moved out here to the Bay to have a community that was face-to-face and not something on the phone and internet.

XLR8R: Speaking of the internet, I know that Bob, you’re into blogging these days and Yoni, new Why? record has this series of web vignettes to promote it. What’s been your experience with it as far as connecting with fans. Does it work as a replacement for meeting people face-to-face?

BM: For 25 years I sort of kept my business to myself and just dealt with the work, and over the past four years with the blogging, I’ve sort of pulled the curtain back and shown people, like, ‘Look, I’m pretty content with my life and content to share a little bit more now, and look, it’s really not that thrilling. [laughs] Here’s where I shop, here’s where I go to the gym, here’s where I socialize with my friends.’ I definitely don’t have any stalkers because everybody knows where I am.

YW: It’s not exciting for a stalker. How can they get excited if they know?
BM: I think in this day and age where people want more information, I don’t mind sharing the general information like that if it helps to frame me as a person who makes this work. It’s also had a nice affect of where, some of the mystery is gone, but some of the people projecting and personalizing my work even more than I would, it’s diffused that a little bit which makes things a little more casual and sort of cool as I get older.

Download “The Hollows” by WHY?

Kassin+2 Futurismo

This album title was meant to be a bit of a joke–the songs here are unabashedly retro bossa melodies laid against lightly propelling percussion. But while Kassin+2 pays homage to their Brazilian roots, the album does have modern flourishes, including the toy-like sounds on “Quando Nara Ri,” the guitar riffs on the spacey “Ponto Final,” the quasi-surf-rock “Homem ao Mar,” and the electronic effects of “Samba Machine.” Sometimes, though, the songs don’t quite get past a bland sort of pleasantness, as on “Mensagem,” where a tad more actual futurism might have been helpful.

Pete Rock NY’s Finest

After 17 years of holding it down for the East Coast, Mount Vernon, NY’s renowned rapping producer Pete Rock has still got the gusto to make soulful and streetwise hip-hop. And his latest LP is a testament to his staying power. NY’s Finest is not a total triumph, though. Specifically, Pete’s sampling wizardry occasionally dissipates when he rehashes used loops or digs up unimposing ones (like on “Comprehend”). But a little rustiness doesn’t take away from the high points. The punchy, horn-driven “914” with Styles P and Sheek Louch sees Pete return to classic form, while the reggae joint, “Ready Fe War” with Chip Fu, is a welcome surprise featuring him flowing in patois. All in all, Pete delivers.

Loading… Guitar Hero IV Gets New Instruments, Spore Creature Creator

Spore Creature Creator
The long-awaited evolution simulator, Spore, from Sims creator Will Wright, will begin rearing its head when the Spore Creature Creator is released on June 17.

Creature Creator will allow would-be gods their first chance to begin constructing, trading, and showing off their own race of beings, which can then be imported into the final version of Spore, due out later in the fall.

A free, if somewhat minimal, demo of Creature Creator can be downloaded from spore.com or a full version, with every creature and tool available, can be purchased at retail for $9.99.

Guitar Hero IV to Have New Instruments

The latest issue of Conde Nast Portfolio, a business mag not known for its investigative video game journalism, may have just let a giant cat out of the bag in regards to Guitar Hero 4 that would make it a much tougher competitor for Rock Band

CEO of Activision, Bobby Kotick, who was recently interviewed by Portfolio, had this to say about the next Guitar Hero:

“It’s not just about guitars,” Kotick says. “We’ll include a lot of other instruments, vocals. It will help us expand internationally. It’s the first game we’ve had in which we can use local content and local bands.”

While the exact definition of “local content and local bands” has yet to be clarified, we expect to hear a formal announcement on Guitar Hero 4 very soon.

Harmonix, the company behind Rock Band, has the patent on video game drums, so we aren’t sure what Guitar Hero could do to measure up in that regard, but visions of bongos, triangles, and xylophones are filling our heads at the moment…

Domer “You’re On To Me”

Domer is a Brooklyn MC and producer who doesn’t seem too concerned with looking back to the storied history of New York hip-hop, or even that interested in the city’s new musical directions. Rather, Domer wants you to shake your ass and have a good time without thinking too much about what you’re doing. With a few years of experience throwing parties in NYC, as well as some success licensing beats to TV commercials, this guy knows what he’s doing. This track comes from his second album, Vaguest Vacation, a release full of catchy hooks and poppy beats for a spring break at the Domer resort.

Domer – You’re On To Me

Greensleeves Announces New Signings

Since announcing a partnership with New York’s VP Records at the beginning of 2008, London’s Greensleeves label has been far from dormant. The imprint scored big with the release of the Firelinks-produced Airwaves riddim set, which captured new versions by Beenie Man and Bounty Killer on the beat made famous by Mavado’s tune “Gully Side.” Greensleeves has also reissued classics from Eek-A-Mouse and The Meditations, as well as compiled another installment of its popular Ragga Ragga Ragga dancehall series.

This week, Greensleeves announced another flurry of new signings and artist announcements. Busy Signal and Gyptian, as well as regarded producers Shane “Jukeboxx” Brown and Llamar “Riff Raff” Brown, all have new deals.

Busy Signal has signed off a multiple album and publishing deal and has recently had phenomenal success with the worldwide dancehall anthems “Jail” and “Wine Pon Di Edge.” The deal was brokered by his manager and producer, Shane C. Brown, of Juke Boxx Productions, is currently working with Signal on his forthcoming album, due for release in 2008 on Greensleeves Records.

Shane Brown, the multi-talented and hot producer behind the recent hits such as Morgan Heritage’s “Brooklyn & Jamaica” and, more recently, Demarco’s “Better Jamaica,” has also inked a deal with the company’s publishing arm. Brown currently has the charts on lock with his Warning rhythm, which features tracks by Mavado, Bounty Killer, and Demarco. Brown is working on the new Trenches riddim and produced tracks for Foxy Brown’s forthcoming album.

Greensleeves Publishing also signed the young producer Llamar “Riff Raff” Brown. The 21-year old has recently been working with the top reggae artists, producing tracks for Morgan Heritage’s new album, Mission In Progress and Richie Spice’s Gideon Boot.

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