Brian McCarty Gets His Hands Dirty

Brian McCarty spends a lot of time on his knees. Get your mind out of the gutter, perv–he’s just taking photos. Then again, these aren’t just any portraits; they’re painstaking, crisp, beautifully colored fairytales featuring very small, very still protagonists.

McCarty’s work gives context and humor to the often lifeless world of collectible vinyl and plush. He’s re-imagined Toren Orzeck’s Furilla toy running wild through the desert, James Jarvis’ cartoon hooligans Harvey and Jubs about to cause trouble outside the Wonder Bread factory, and set Santa Inoue’s ruffneck Merra figurine (from the Tokyo Tribes series) against the graffiti-emblazoned background of L.A.’s abandoned Red Line subway tunnel.

“The majority of the time I start with the toy and imagine where they would go, and what they would do,” writes McCarty from his home in West Hollywood. “On other projects I’ll begin with a narrative concept and seek out characters to illustrate it.” A project with Rockstar GamesVice City figurines, for example, demanded shooting in Miami’s seedier neighborhoods, while posing Biddies characters breakdancing and standing outside of strip clubs was his own idea.

McCarty, who admires photographer Robert Frank and likes to work with everything from Paul Simon to Panjabi MC playing in the background, says that equipment is relatively unimportant compared to inspiration. “[The camera] is really just there to record what you see,” he says.

XLR8R: Describe the moment when you realized that you should shoot toys.

Brian McCarty: Honestly, I always thought I should shoot toys. About the time I was supposed to grow up and stop playing with them, toys transitioned into the focus of my early, fumbling experiments with photography.

But if you’re looking for the a-ha “Take On Me” moment, it probably came as a freshman at Parsons [School of Design]. I had started moving away from toys and had begun photographing all the stuff I thought real photographers shot–landscapes, fashion, documentary–and none of it was exciting me. I randomly shot this super-rough miniseries with a plastic Shriners figure that followed the Talking Heads song “Mr. Jones.” It was so much fun and felt so right in contrast to what I was supposed to do, that it sealed the deal. I knew that’s all I wanted to shoot.

Are any of the toys “difficult”?

[It’s] so tempting to crack jokes, but some of them really are. The biggest challenge I face is scale and perspective–working with anything under four inches tall is an extreme challenge. I’ve gotten pretty good at overcoming it, but shot choices are severely limited.

Of the photos seen here, which was the most complicated to stage?
Tough one–a lot of them were very complex. Top choice would probably be the photo of Master Shake from Aqua Teen Hunger Force. In the shot, he’s floating in the middle of the pool at the Las Vegas Palms Casino with the lovely “Palms Girls” in the background.

For starters, the toy doesn’t float–at least not upright. Even if it did, the wind gusting to 30mph kinda made that moot. Since this was the one and only time I had access to the pool, we rigged up this crazy fishing line system. Next came time to get Ruth and Ryan (the Palms Girls) sorted out. I could see they just weren’t digging on the prospect of climbing into the pool for some pale loser with a toy, so I told them to just laugh their asses off at Shake and me. The motivation perhaps came too easy for them.

Between the crazy wind that kept messing up their hair, blowing away the reflectors, and making Shake look like the SS Minnow, I managed to get a shot I’m very happy with.

How old are you?

It freaks me out that I still remember sixth graders as being soooo old. Being 28 would have just blown my little mind; the fact I’m 32, even more so.

Random side story that relates to my age: When I was at Parsons I got hold of Douglas Coupland’s fax number through a friend at his publishing company. If memory serves, this was around the time when his second book was about to come out. I faxed him a few times, and the guy was nice enough to reply to the random fanboy that I was. One of things he said really stuck with me. He talked about how happy he was to be through his 20s, and that he knew far better who he was at 32. Being there now, I gotta agree with the guy.

What was the first toy you ever really loved?

A stuffed Snoopy. Still got him, complete with a bunch of his outfits. The pilot one rules all.

What do you do when you’re feeling uninspired?

Music is a really, really big thing for me. And not to be all brainy and shit, but I’m a closet fan of a number of poets. There’s a great Orson Welles quote that I like a lot: “A film is never really good unless the camera is an eye in the head of a poet.”

There is a lot of debate over how long the limited-edition toy market can continue, given how expensive toys are getting and their limited use (outside of collecting). Do you feel the market is getting saturated?

Well, you have to remember that you’re talking to a guy that’s been photographing toys for over 15 years. As far as I’m concerned, toys are an artistic genre that is only starting to peek its head aboveground. Because this is so new, or at least the emergence is, there will be periods of readjustment where the medium will be forced to refocus and redefine itself. The trends that are happening now in the marketplace may come and go, but artists will continue expressing their vision through toys regardless.

What sorts of things do you think will help keep the toy business alive?

If we’re just talking about the collector market, manufacturers and artists could do well looking at comics and baseball cards. Both tanked for a while after trying to artificially force the collectability. There is some of that already happening in the toy scene with people going a little crazy with colorways and overproduction of platform toys.

I gotta say that Rockstar did it right with the GTA figures. It’s pretty ballsy for them to go with super-small runs and no paint variations. They’re not trying to turn a quick buck or capitalize on some fad. They are supporting the growth of the genre. Frankly, it’s going to take more of that sort of thinking to really keep this alive. The Rockstar Games of the world have the potential to be the Medicis of the toy renaissance. Artists such as myself will always continue to explore the medium, but it needs benefactors to be seen.

What is your advice for young photographers?

Shoot whatever the hell you want and just keep doing it. Eventually you’ll find an audience.

The Week In Music, November 10

When we’re not making the mag we’re out scouring the headlines, to keep you up to speed on the latest festivals, releases, tours, events, reports of mischief, and various strange occurrences. New releases and mid-term election madness aside, things have been fairly exciting this week, though not necessarily in a good way.

Indie rockers Bloc Party have been forced to cancel a number of dates on their tour due to drummer Matt Tong suffering from a collapsed lung after last night’s performance in Atlanta. Tong has been admitted to a hospital and, according to the band’s website, is in “comfortable condition and not in any danger,” but when he’ll be fit to perform again remains unclear. Check the band’s site for show cancellation info.

Fans of Dangerdoom (and anyone who owns a television) are no doubt familiar with Cartoon Network’s Aqua Teen Hunger Force program, whose theme song was written by rapper Schoolly D. Both artist and network are now being accused of copyright violations over said theme song in a lawsuit filed on Tuesday by one Terrence Yerves, who claims he co-authord the song with Schooly D in 1999. Maybe he wanted in on some of the riches to be made from The Mouse And The Mask

A recent deal made between VP records and Diddy’s Bad Boy Entertainment will push dancehall superstar Elephant Man even further into the mainstream spotlight, and a collaborative project between he and Diddy is in the works for 2007. 

Next week stay tuned for new release and tour info, charts, and another Top Ten Album Picks fresh from the XLR8R crew. 

Girl Talk: Still On Tour

Greg Gillis, the highly sought after cut-and-paste artist, has been turning heads with his digitally reworked versions of mainstream music for the last five years. Since the release of his latest album Night Ripper, Gillis has been in demand by what seems like every promoter around the country, and has recently started gaining an international reputation as well. Despite controversy surrounding the album, which samples some fairly current hits and has already been deemed “infringement” by one CD manufacturer, Gillis carries on, armed with laptop and some serious party vibes.

Night Ripper is out now on Illegal Art.

Tour Dates

11/10 Portland, Holocene
11/11 San Francisco, Bill Graham Civic Auditorium
12/02 Chapel Hill, Local 506
12/07 Sydney, Bar Broadway
12/08 Prahran, Melbourne, Revolver Upstairs
12/09 Melbourne, The Order Of Melbourne
12/31 Chicago, The Empty Bottle
01/13 Los Angeles, Echo
01/19 Philadelphia, Johnny Brendas
01/20 Cambridge, Middle East Upstairs
01/26 Minneapolis, Varsity Theater
01/27 Seattle, Chop Suey

Charts: The Month In Future Jazz

Bay Area music expert and former XLR8R editor Tomas is back with another top ten this week. For all you future jazz, soul, and global heads out there, here’s what you need in heavy rotation over the weekend.

1. Fat Freddy’s Drop “Cay’s Cray (Digital Mystikz Remix)” (Kartel)
2. Owusu & Hannibal “Life With…” (Ubiquity)
3. Democusitco “Grito (Seiji Remix)” (Far Out)
4. Sygaire “Deux Mille Jaux” (Sonar Kollektiv)
5. Outlines “Listen To The Drums” (Innervisions)
6. Various “ObiqSound Remixes EP2” (Obliq)
7. Justus Köhncke “Advance” (Kompakt)
8. Anthony Nicholson “The Alter Ego EP” (advance)
9. Ojos de Brujos “Feedback (Nitin Sawhney Remix)” (Nat. Geographic)
10. Echologist “Wonder” (NiteGrooves)

Fat Freddy’s Drop

Geoff White Releases Nevertheless

Also known to his fans as Aeroc, Ohio-native Geoff White releases his fourth longplayer later this month. The techno producer’s work has numerous artistic homes, including Force Inc., Proptronix, and Ghostly International, and now he moves on to Germany-based Background Records for this release.

Stripped down to its bare essentials might be a good way to describe White’s latest effort, which is steeped in dubby, minimal techno and features many tracks that rely heavily on the power of repetition, though a pleasant mix of aggressive and soft, more melodic tracks definitely exists. The vinyl contains eight tracks, and the CD has those and throws in four extras for good measure.

Nevertheless is out November 21, 2006 on Background

myspace.com/aeroc

Track Listing

1. Scuba Dub
2. Sharpie
3. Duck & Cover
4. Starstruck
5. Ants In The Pants
6. Opposing Platforms
7. Otto (CD Bonus Track)
8. Stranded in Paradise (CD Bonus Track)
9. Drible
10. Smoke & Mirrors
11. Student Teacher (CD Bonus Track)
12. Student Teacher Rework (CD Bonus Track)

On Sale Now: Art Army Action Figures

Michael Leavitt, the self-proclaimed “one-man company of fine craft, sculpture, toys, portraits, landscapes, performance, education, architecture, and animation,” has really outdone himself this time, with his one-of-a-kind Art Army action figures.

Each of the clay and elastic figures depicts one of the art icons Leavitt takes inspiration and influence from, including Banksy, Barrry McGee, Andy Warhol, Futura 2000, Shepard Fairey, and, um, Conan O’Brien. Although many of these limited edition pieces have already sold, it’s well worth heading over to Leavitt’s site and having a look at his creations, which are as genius as they are hilarious. I was particularly excited to see Yoda included among these great artists, still on sale for a mere $300.

artcardmike.com

LCD Soundsystem Preps New Album And Tour

Their self-titled 2005 release further solidified LCD Soundsystem as important, influential figures in the world of music, but since then it’s been mostly remixes for James Murphy and crew. The exception to this is, of course, Murphy’s “45:33,” which may or may not be an indicator of the direction LCD Soundsystem’s new album, slated for release in early March, will take.

More news on the album to come shortly. In the meantime, Europeans can prep their calendars and bank accounts for an upcoming tour in support of the new album. The US dates will hopefully follow shortly thereafter.

dfarecords.com
lcdsoundsystem.com

Tour Dates

03/07 Birmingham, Academy
03/08 Leeds, Met University
03/09 Glasgow, Barrowlands
10/07 Manchester, Academy
11/07 Norwich, UEA
13/07 Bristol, Academy
14/07 London, Astoria
15/07 London, Astoria
16/07 Brussels, A/B Main Hall
17/07 Amsterdam, Melkweg MAX
19/07 Koln, Stollwerck
20/07 Berlin, Postbahnhof
21/07 Munich, Klein Elserhalle
23/07 Milan, Rolling Stone

James Murphy: So elated about the tour he can barely contain himself. 

Now Playing At Peepshow: One Crazy Night

Ever devoted to showcasing the lives and work of XLR8R artists and photographers, this week’s Peepshow presents Chris Gould‘s One Crazy Night, a collection of photos documenting some not-so-glossy nightlife in San Francisco. From rooftop parties to hooka parties, and an anonymous rock band thrown in the mix, Gould’s photos live up to the name of their collection.

A Night Of Adult Toys: A Benefit

Thursday, November 9, 2006
AIGA San Francisco Presents
A Night Of Adult Toys

A benefit auction where Kid Robot’s MUNNY doll will be customized by dozens of visionary artists and designers, including:

IDEO
Brian Barneclo
Plinko
Alyssa Campbell
Martha Rich
Tim Tomkinson
Grady McFerrin
Simone Legno/Tokidoki
Pentagram
Mark Giglio
FuseProject
Linda Zacks/Extra-Oomph
Luba Lukova
Andrea Dezsö
Melinda Beck
…and many more!

The Galleria At The San Francisco Design Center
101 Henry Adams Street, SF
6.30pm – 9.30pm, $15 for members, $25 for non-member students
Consenting Adults Only!
aigasf.org

Make the Most of Your Audio

Ever wanted to mod your iPod, set up your stereo properly, or organize your record shelves? Six experts explain how.

How to Digitally Process Your Guitar
With
Christopher Willits

Not only does San Francisco-based Christopher Willits have releases on Ghostly International, 12k, Ache, and Sub Rosa, but he also teaches sound art and design workshops at the SF Art Institute and Bay Area Video Coalition. “There are tons of ways to process a guitar with a computer, and no right or wrong method,” he advises. “Experiment to find the sound you need.”

1. Get a Clean Source Signal
Make sure you have a strong, solid signal from your guitar. Good pickups will make your guitar output hotter, as well as using new, good-quality strings (I use Seymour Duncan humbuckers and Ernie Ball strings). And don’t skimp on a heavy-duty quarter-inch cable. Every connection from the guitar to your computer can add noise to the signal path. Be wary of cathode ray tube (CRT) computer monitors, too, which can create a nasty (or tasty) hum.

2. Use Preamps and Analog Processing
Using a preamp to boost your guitar output before an audio interface will help you avoid extra noise in your signal. And don’t feel like you need to do everything in the computer. Mix analog and digital signal processing. Analog distortion may sound better and it’s one less thing for your computer to process. I use battery-powered preamps and pedals in case a European show doesn’t have a voltage converter. My preamp recommendations: the Line 6 Pod and the SansAmp Classic.

3. Choose Your Direct Interface (DI) and Audio Interface
I like to use an active DI (either a Countryman or a SansAmp) following my preamp, and I output to an audio interface that has XLR inputs (MOTU Traveler). This protects the signal from radio interference, making it more robust. There are a lot of FireWire audio interfaces with XLR inputs (bus-powered interfaces don’t hurt), but make sure you have phantom power on your interface to power the active DI–or make sure the DI takes batteries.

4. Be Careful of Latency
Latency (delayed input vs. output) can be especially annoying if you are playing to a pulse or a drummer. Set your audio interface input/output buffer size to no more than 512 samples (128 or 256 even better). Less buffer size equals less latency and also more processing tax. Get the fastest computer that you can afford and fill it with as much RAM as possible.

5. Use Your Feet
I free my hands for playing guitar and mixing control, and I use a Behringer FCB1010 MIDI pedal to control my software, Ableton Live, and the plug-ins I make with Max/MSP/Jitter. I use the computer for nonlinear processing, folding, frequency-domain munging, etc. Unless you are doing something similarly fun, stick with chains of analog foot pedals. You won’t need worry about computer issues, and will have more time to play your guitar!

(page 2 of 6)

How to Set Up Your Home Stereo
With Tony Andrews of
Funktion One

Tony Andrews has been creating massive, state-of-the-art soundsystems since the ’70s. His company, Funktion One, has been embraced by the dance-music community and his patented Dance Stack speaker systems can be found in clubs from Lisbon’s Lux to NYC’s Cielo. Funktion One’s installations are legendary, but they’re based on some pretty simple principles. Here are Andrews’ tips for setting up your own boomin’ system at home.

1. Choose You Speakers
Look for a healthy efficiency or sensitivity rating (represented in dB as “SPL” or “Sound Pressure Level”), around or above 90 dB. The speakers are going to be lively, reactive, and fast. When you audition speakers, listen to the same music–something you know really well. And don’t listen for the obvious. When it gets to a noisy passage and you can’t quite make out what the singer’s saying, that’s the bit to be listening to.

2. Pick Your Speaker Wire
Thick, monocrystalline stuff is great. Its purity level has been treated so that there are fewer crystalline interfaces (current disturbances) in the wire.

3. Position the Speakers and Your Environment
Ideally, where you’re going to listen–your couch, say–is going to be in the middle of two corners of a room. If you want more bass, put the speakers in the corners. The corner of a room is a bit of a horn and it’ll aid the low-end. Put the speaker against the wall, so you won’t have an out-of-time reflection with the sound bouncing behind it. Put the speakers up high, above the furniture.

4. Treat the Room
You can work wonders for the stereo imagery if you take a bed sheet and literally hang it from the ceiling over your head. The thicker and feltier the material, the better the low-end is absorbed. A lot of stereo imagery information comes from the high frequencies. When they hit the ceiling and reflect, they tend to cloud the image. If you really wanted to go for it, you could put drapes all around the room, with lots of folds (about three times the length).

5. Consider Your Neighbors
It’s very hard to stop bass, and that’s what annoys others. But it’s amazing how much sound can actually get through an air gap, so make sure your door gaps are tight. To stop bass, you need weight, so obviously concrete or brick walls are better than wooden or plastic. Point the speakers toward where you are, and think about what’s getting in the way. Also, consider whom you’re more willing to annoy: the upstairs or the downstairs neighbors.

(page 3 of 6)

How to get the best sound from your studio recordings
With Guy Davie of
Exchange Mastering

Mastering engineers almost never get the props they deserve, but when Guy Davie (of London’s venerable mastering and cutting house The Exchange) is at the helm, almost everyone takes notice. Just ask Dwayne Sodahberk, who named his 2002 disc Mastered by Guy at the Exchange in Davie’s honor. Davie has mastered records for Björk, Air, The Streets, and R. Kelly; here, he walks us through how to get the most from your home recording sessions.

1. Focus On Clarity
At every stage of your recording, make sure clarity is your priority. We can use a variety of techniques to create punch and energy but once you’ve lost clarity you can’t get it back. Don’t overdo the layering of instruments (one guitar can sound more powerful than six) and don’t use too many different effects. Even a massive wall of rock distortion needs clarity!

2. Know Your System
Play music that sounds great in your car, living room, or private jet on your recording monitors and compare the sound to your mixes and mastering. All through the recording, mixing, and mastering stages, refer back to some fantastic-sounding recordings. A truly great recording sounds beautiful on any system.

3. Don’t Go Plug-In Crazy
Try to find a couple of favorite EQ and dynamics processors. Most professional mastering engineers use a mixture of analog and digital outboard gear; it’s up to you to find which plug-ins give you the sound you want and stick with them. Getting to know what you’ve got will be more valuable than buying the latest thing.

4. Frequency and Bits
Use the highest quality audio that you can at every stage. If you can record, mix, and master at 96kHz and 24-bit, then do so–it eats up MB but it’s worth it. When you’ve completed the mastering and are ready to bounce or burn, choose your dither not by what ads or engineers say, but by what retains a natural, detailed sound.

5. Leave the Maximizing to the End
Try to retain as much energy as possible by keeping plenty of dynamic range in your stereo mix. Keep those meters bouncing! Peak your mix to -1 or 0 and don’t try to maximize loudness at this stage–keep it sounding open and exciting. Leave the level maximizing until last, but don’t go over the top. You want it loud, but keep that clarity!

(page 4 of 6)

How to Organize Your Record Collection
With Nikolaus Schaefer of
Rotation Records

Nikolaus Schaefer and Martin Gorges of Berlin’s Rotation Records have settled the shelves of Ellen Allien and DJ T. (at roughly 100 man-hours per collection) and they’re readying themselves for Tiefschwarz’s 25,000-piece stockroom next. Whether you’ve sort of got a system, or “utter chaos” (as Schaefer describes Allien’s collection), Niko and Martin have a solution.

1. Sort by Label, Label Family, and Artist
For example, take Underground Resistance and all sub-labels: UR, Red Planet, Happy Records. Then all Jeff Mills productions and Axis and Purpose Maker releases. Add all Rob Hood projects and his Drama and M-Plant releases. Do the same for the Hardwax family (Basic Channel, Chain Reaction, Burial Mix, Smith N Hack, Monolake, etc.). If you find more than 10 records in this cluster, build it its own label case. More than 60 records in this group? Divide that stuff again into their sub-labels. And don’t forget to name those cases from the start. When you sort 10,000-plus records, you’ll lose track dozens of times.

2. Make “City” Boxes
For labels with less than 10 records, arrange by city (then by label). If you just can’t remember the record (it happens!), or if there is no clue of the producer, read the label info for the place of origin. Phone and fax numbers are helpful. Of course, there’s always discogs.com if you’ve got time and internet access. With both Ellen and DJ T. we ended up with huge boxes labeled “Chicago,” “Detroit,” “New York,” “Berlin,” “Frankfurt,” and so on.

3. Draw Personal Connections
If you have fewer than five records of one label, file them according to some personal connection or sound. You could put Soundslike and Accidental with Mantis and Music for Freaks, or T. Melchior and Baby Ford records could go beside Aubrey, Mark Broom, Ferox, Cristian Vogel, and Bandulu.

4. Organize Into Genres
Whatever’s left you can probably classify into genres. Trance, old school hardcore, ambient, compilations, pop, disco, grime, 2-step, hard tek–you name it. Generally these should be records that are not in your current playlist: older stuff, records you started with that bring back good memories. These are the ones you will put way up on your shelf or maybe even bring them to your basement or attic.

5. Get Rid of Stuff
You own too many records anyway! How many of your white labels have you never listened to? How old are they? Bring these to your local flea market, record dealer, or record fair. Whatever you do, get rid of them!

(page 5 of 6)

How to hack Your iPod
With Adam Pash of
Lifehacker

“Don’t live to geek. Geek to live” is the motto of Lifehacker, a productivity guide/weblog for those who want to open up the insides of their tools, computers, and software. We asked the site’s Associate Editor and resident MP3-player geek Adam Pash for five cool ways to get our iPods to do something new.

1. Run Linux
The iPodLinux project adds a new operating system to your iPod. If Windows is your responsible, businessman friend and Apple’s the hip, artsy one, Linux is the wildly talented dilettante no one understands. iPodLinux can add video playback to non-video iPods, and support additional audio formats, high-quality line-in recording through your headphone jack, and Doom and Dance Dance Revolution knockoffs. You can choose to boot into either iPodLinux or Apple’s comfy defaults at any time.

2. Pimp Your iPod
Clean lines, minimalist design, and shiny stainless steel put the iPod miles ahead in the beauty competition–until you take it out of the box, that is. Give your iPod the brushed-metal look common to your average stainless steel appliance. All it takes is the rough side of a kitchen sponge and a half hour to give your iPod that fingerprint-free, brushed-metal look.

3. Add Rockbox iPod Firmware
Rockox is another free (as in speech) user-friendly alternative to the default iPod firmware, this time adding more support for additional audio formats, a five-band parametric equalizer, custom themes, and drag-and-drop syncing without iTunes. As a bonus for any of you non-iPod owners, Rockbox firmware is available for several other digital audio players.

4. Surf Wikipedia
The Encyclopedia project lets you browse Wikipedia’s glorious esoteric user-based content from the comfort and portability of your iPod. After you’ve installed Encyclopodia, you can boot your iPod into either Encyclopodia or the default iPod interface (just like iPodLinux or Rockbox). Once you’re comfortable spelling out words with your click wheel, you can enjoy Wikipedia on the go.

5. Play iPodMAME Videogames
iPodMAME is a port of the popular MAME arcade game emulator for your iPod that works with the iPodLinux firmware. That’s right, Pac-Man and Frogger. On your iPod. Need I say more?

(page 6 of 6)

How to Encode Your MP3s
With Scott Paradis of
Beatport

Before you rip your vinyl and CDs into a tinny 96k format, take a lesson from Beatport Project Manager Scott Paradis. Beatport supplies DJs and electronic music lovers with only the highest quality 320kbit/s or WAV sound files. And after cracking their five-millionth download this year and launching v3.0 of Beatport.com, it’s obvious that they’re doing things right. Here’s how you can too.

1. Understand the Encoding Basics
Uncompressed WAV files yield the best audio quality. The drawback? They require huge amounts of storage space–about 10MB per minute of audio. Encoding a song into MP3 removes portions of sound that fall at the very high and low ends of the human hearing spectrum and thus reduces the overall file size with little discernible difference in sound quality. The amount of data used to represent the audio is known as the bit-rate.

2. Choose Your Environment
Since your MP3 player has limited space, a bit-rate of 192kbit/s is a solid compromise of size vs. quality. Playing your music back on large, powerful club systems? Go with the maximum 320kbit/s. You can always re-encode them to lower bit-rates if more space is required, but going from low to high only increases file size and doesn’t put back the audio data that was removed.

3. Choose Your Format
AAC/M4A, or Advanced Audio Codec (compression/decompression algorithm), is a format popularized by Apple’s iTunes music store and similar to MP3. At mid- to low bit-rates, AAC generally outperforms MP3. However, at higher bit-rates, the two are nearly identical. It comes down to a matter of preference and compatibility. MP3 is the most widely recognized and compatible format, but AAC is slowly gaining greater acceptance.

4. Lossy vs. Lossless
AAC and MP3 are “lossy” formats–they lose audio present in the original uncompressed song. Lossless formats are gaining popularity, such as FLAC (Free Lossless Audio Codec). These are kind of like ZIP files, reducing the size but keeping the exact original data intact. FLAC can reduce size by 30-50% over the original WAV file, whereas MP3 and AAC can achieve much higher reductions in size, often 80% or more. FLAC is a great archiving format, but right now very few products support lossless codec playback.

5. Encode Your File

The LAME codec is the undisputed king for creating MP3 files. It’s a free, open-source app so don’t get duped into paying for it. Since LAME is a cross-platform command-line program, there are lots of free graphical user interfaces (GUIs) that allow for ease of use and control of the various options. Unless you are comfortable with command-line programming, make sure you get a GUI front-end for LAME. But for most average music connoisseurs, iTunes will do the trick.

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